Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Great for small businesses. A white label version for agency use is also in the works.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I believe the key point is building relationships with social broadcasters.

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Social Media Strategy Influencer Social CRM 149

Visually SM

JULY 27, 2020

The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics. It’s particularly useful for small businesses that don’t have the time or resources to update their social media channels regularly but would still like to maintain a social presence.

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Social Media Management Social Media Tools Domain Name 246

Convince & Convert

SEPTEMBER 21, 2010

Is that a recent add to the system? Because I find that's a typical question for the small biz looking to get started. link] Junta42 / CMI Social Media Monitoring Tools – How to Pick The Right One [link] by @ktvan via @jaybaer [link] Katie Van Domelen This is actually a really timely comment. Thanks Katie!

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Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. RowFeeder – Raw and Ready That’s what I like so much about the new RowFeeder social data gathering system.

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Social Media Strategy Analysis Reputation 120

Convince & Convert

MARCH 18, 2010

Do you have systems in place that allow you to plug in all these new customer touchpoints and communications into enterprise-wide systems? SM is here to make communication more human, scalable and actionable. Today, I still believe we are in the Social Media “Honeymoon&# period. Think of it this way.

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Social Media Strategy Consultant Publishing 119

Convince & Convert

APRIL 7, 2010

Here’s my very favorite tweet about that subject: from @seancuthbertson And another good one from @karimacatherine I’m a big believer that small business should constantly be monitoring Twitter (and now Foursquare and Gowalla). This is already tracked via advanced payment computer systems of today).

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Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 20, 2010

link] #news #socialmedia [link] Simon Blackley Use social media to build strong bonds with a small group of advocates, not weak links to large numbers, says @jaybaer [link] philsimonsystems Great post, Jay. Do people really think that you can get SM religion one day and your customers/fans will all be singing your praises the next?

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Social Media Strategy Affiliate marketing Company 160