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How to optimize your marketing budget: Do more with less

Sprout Social

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 128
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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Learn more about how Oktopost’s B2B social media management platform can help your team generate demand for your brand.

B2B 62
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6 steps to create an org-wide social listening strategy

Sprout Social

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Don’t overlook “secondary” social conversations. Step 1: Get started .

Strategy 118
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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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How to use AI writing prompts to get the best out of your AI tools

Sprout Social

For example, “What is the impact of building strong communities on social?” For example, to train a human resource team, a prompt would read: Pretend this is a job interview and I am interviewing a candidate for the role of a social media manager. Style : Mention how you want your response to be formatted.

Tools 97
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Social Media Data Collection: Why and How You Should Do It

Hootsuite

Here is some of the most important raw data you can collect through social media: Engagement: Clicks, comments, shares, etc. Brand sentiment. Social share of voice. The first step to developing an effective social media data analysis plan is to establish SMART goals. Track platform-specific social data.

Data 95