Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
It refers to the ability to collect large sets of complex data that are normally difficult to filter. Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. It is surely becoming part of your daily PR research function. So, what is big data ? Take Waze for example.
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