Harnessing the Power of Big Data for Public Relations
Waxing UnLyrical
JANUARY 24, 2013
It refers to the ability to collect large sets of complex data that are normally difficult to filter. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. It is surely becoming part of your daily PR research function. So, what is big data ?
Let's personalize your content