Waxing UnLyrical

JANUARY 24, 2013

It refers to the ability to collect large sets of complex data that are normally difficult to filter. This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. It is surely becoming part of your daily PR research function. So, what is big data ?

Data 230

Data Sysomos Sentiment Analytics 230

Convince & Convert

DECEMBER 5, 2013

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. The use of “Mo” puns and pop culture references also adds to the fun. According to data from Topsy , there were 1.5 million tweets about Movember, with more than 790,000 of them generated from the United States. Movember participants!

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Convince & Convert

JANUARY 11, 2011

To add a reference point to your social mention tracking, create a Share of Voice report. You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project.

Metrics 159

Metrics Postrank Social Media Klout 159

Writtent Blog

JUNE 29, 2016

of all bloggers @Sysomos Click To Tweet. Source: Sysomos. Always use reliable sources in your research to build your credibility, and be specific when referring to them. People in the 21-to-35 year-old demographic group account for 53.3% Use Plain Language. Speak the language that your readers will understand.

Examples 97

Examples Tips Content Hubspot 97

Razor Social

MARCH 30, 2016

Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” Sentiment Analysis.

Crimson Hexagon 77

Crimson Hexagon Attensity Social Media Sentiment 77

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). However, many of the tools I mentioned above, Radian 6, Sysomos, etc, have a management/response component included in their workflow model. Also, thanks for having Sysomos in your comparison.

Social Media 155

Social Media Strategy Radian6 SM2 155

Socialized

SEPTEMBER 19, 2009

I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. And all but one of them are dead. Publication is a self-invasion of privacy.”

Social Media 223

Social Media Sysomos Privacy Radian6 223