Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

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Social Media Foursquare Consultant Airlines 128

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

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Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 3, 2010

The rise of the social media website plugin is allowing its functionality to metastasize across the web to become a part of the infrastructure – Facebook’s little announcement is the first of what will undoubtedly be many such initiatives to make social websites the default.

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Social Media Strategy Consultant Social CRM 110

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 21, 2010

I’ve tried Foursquare , too. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! 39 social media tools I will use today. For listening and measurement: let me know if you want to check out Biz360 Community. I also use Foursquare on the Blackberry.

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

So stop wasting your energy getting all wound up about 140-character complaints, and direct some of your best thinking to how you can get the people who think you’re as interesting as rice cakes to care about your brand one way or the other. Their brand management account followed me on Twitter after I posted, and retweeted my positive tweets.

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Social Media Strategy Comments Course 130

Techipedia: Tamar Weinberg

JUNE 23, 2010

Still, it puts Facebook ahead of MySpace. A regularly updated Fan Page brings greater awareness Community Page : What if you love something but you have no direct affiliation with the product/service, can’t find the official page, and worse, discover the page doesn’t even exist? Heck, most of you get it.

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Facebook SEO Policies Groups 268

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

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Social Media Strategy Energy Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. Bigger Isn’t Necessarily Better If registration climbs again, SXSW organizers will have a real dilemma.

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Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 5 Steps to Winning Fans with Content Strategy The Science of Inequality – Finding Your Influential Customers Ignore Foursquare at Your Peril – An Analysis of Potential [link] Jim Weldon Driving Sales (..)

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Social Media Strategy Mobile Consultant 119