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Monday’s 5 Social Media Must-Reads

Firebelly

The State of Community Management in 2011. By Kate Williams We’ve been spending some time with this fantastically thorough report from The Community Roundtable since its publication last week, and unsurprisingly it’s filled to the brim with goodness. Social Media and SEO massively undervalued: Study.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily.

How To 166
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More Great Internet Marketing Posts for 2007

Techipedia: Tamar Weinberg

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009).

Marketing 100
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We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

@Doug: I agree that Facebook has lifted Twitter's "@" concept (although the @ is not actually displayed), but the RTs and #s are creations of the Twitter community. Those have not been developed or adopted by the FB community. I will definitely look into that "selective tweets" application on Facebook.

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What is earned media? 5 Tips for a successful earned media strategy

Sprout Social

A lot of these are the natural result of community building and an effective press strategy. You can’t control what people post on social media but you can definitely influence them. Every time you create content for your website, search engines take note. Examples of earned media. Review sites. today's PSA ??

Strategy 136
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

As digital marketing channels have grown, the share of voice definition has since evolved to include online visibility as a whole. Rather, it’s a place for communities to connect and engage with each other. Run attractive and enticing paid ads through channels like social and paid search to boost brand awareness.

SEO 143
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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Share your expertise: Online communities and forums. Share your expertise through product communities and discussion forums.

B2B 198