Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Link Clicks CPC CTR View completion rate Site Traffic. CPL CPA CPC ROAS. Use to measure loyalty and community development efforts driven by social media marketing efforts. We recommend only counting link clinks in this equation.
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