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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. 71% of Facebook members have become more selective about “liking&# companies. Not one bit.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

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Facebook TOS - What's the Deal?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Facebook TOS – What’s the Deal? Facebook decided that it was going to change it’s terms of service [TOS] a couple weeks ago and did very little if anything to let their members know. Want to close your account?

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friendfeed Explosion

Koka Sexton

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm Set it and forget it. Leave a comment!

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Measuring your social output

Jeff Esposito

Facebook provides this data under the site’s Insights function. Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things. On Facebook, the Insights tool mentioned above allows you to drill down to see what builds the most engagement among your community. Engagement. Subscriptions. Size matters.

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Mayor of Concord hyperlocal Blog

Koka Sexton

It was really an impulsive decision but I stuck with it so far and I am beginning to reap the rewards of managing a local blog for the community. The community that has been built continues to surprise me. Yes I even have a Facebook page setup for the Concord blog. I wasn’t sure how it was going to turn out.

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Director of Social Media

Koka Sexton

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. I did some tweaking on the @paragonamerica profile, it had about 6 followers at the time and started feeding in some updates and links to news about the company. so that’s my quick update.