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Invitation Avalanches, Attention Infidelity, and the Science of the Social Break-Up

Convince & Convert

That’s one of my main takeaways from fascinating new research from ExactTarget and CoTweet (clients) called “ The Social Break-Up &# that studies why customers call it quits like Kim Kardashian and boyfriend du jour. 71% of Facebook members have become more selective about “liking&# companies.

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friendfeed Explosion

Koka Sexton

FriendFeed is a service which, instead of layering a meta-network on top of all your other social networks, will create a news feed incorporating them all much like the Facebook news feed. Users tell the feed which networks they belong to (Facebook, Digg, Last.fm If you enjoyed this post, make sure you subscribe to my RSS feed

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

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Measuring your social output

Jeff Esposito

Tools like CoTweet, Hootsuite and Tweetstats allow you to measure these things. On Facebook, the Insights tool mentioned above allows you to drill down to see what builds the most engagement among your community. Whether it is the size or an email list or subscribers to your blog’s RSS feed. Subscriptions. Size matters.

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Using Cotweet to Manage Multiple Twitter Profiles

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. As a free service CoTweet lets you manage up to 5 accounts at once. Maybe it’s entirely scalable.

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Mayor of Concord hyperlocal Blog

Koka Sexton

It was really an impulsive decision but I stuck with it so far and I am beginning to reap the rewards of managing a local blog for the community. The community that has been built continues to surprise me. If you enjoyed this post, make sure you subscribe to my RSS feed ! I wasn’t sure how it was going to turn out.

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Koka Sexton dot Com

Koka Sexton

The Top Ten Reasons for Building an Online Community in 2009 From Vovici: If you don’t currently have an online community, and you are not thinking of building an online community next year, you should be. How Do You Build An Online Community? This article provides simple step by step advice to become Twitter savvy.