Audiense
MARCH 13, 2017
What can audience data tell you about Trump’s supporters? In 2012, Barack Obama’s 50-strong analytics team executed its data-led strategy from “ The Cave ”, within the campaign team’s Chicago headquarters. During the 2016 elections, data was still a key battlefield and exploiting it would reap substantial rewards.
The Realtime Report
AUGUST 28, 2012
The buzz about Google Plus was grim as 2012 began: “ a virtual ghost town compared to Facebook ” was how the platform was described in February, as the rapid user growth following its June 2011 launch leveled off — and data revealed that those who signed up were doing little after that. By November 2011, comScore reported that 15.2
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Laurel Papworth
JULY 13, 2010
Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 read the rest on AdAge ).
Bill Hartzer
MAY 15, 2009
comScore, Inc. They do this every month, and it’s based on data from their comScore Media Metrix service. Here is the data for April 2009: Table 1 comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.) Related posts: comScore December 2009 Search Engine Rankings comScore, Inc.
Bill Hartzer
FEBRUARY 8, 2010
Blending this data with website traffic and online news readership figures, the MVR determines the purchase-equivalent dollar value of the brand exposure across more than 30 million sources. HP announced the acquisition of 3Com, a provider of competitive network and data center products, for $2.7 HEWLETT-PACKARD $115,896,188.
Social Media Marketing
JULY 24, 2013
The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Metrics/Measurement/Big Data The CIPR Social Media Panel have issued new guidance on social media monitoring. billion monthly users as of June 30. Image credit: drew domkus (Flickr).
Convince & Convert
SEPTEMBER 29, 2015
” This is, of course, because different social platforms attract difference audiences based on the nature of the technology that powers them and the community and content they attract. Comscore data, reported by BI Intelligence. The answer, consistently unsatisfying in its lack of specificity is: “it depends.”
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