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Is a Discord community right for your brand?

Sprout Social

Discord is the future of online communities. Traditionally associated with gamers, the platform has gone mainstream. Gen Z, in particular, is opting to spend time in smaller, private online communities. Discord is not a traditional social media platform. Instead, it is a community platform.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. This trend toward growth and diversity means that no one social platform or channel can be ignored. Source: Facebook Groups.

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Beyond integrations, Sprout’s focus on partnership adds value for our customers

Sprout Social

The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels. Rely on up-to-date experiences with social networks and community platforms. If you’re not using some of them already, take a closer look.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. This year I must have tweeted, snapped, and Instagram-ed about a dozen times before and after the game, and only once did I actually get a response from anyone associated with the team.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Research is conducted using community platforms or on a one-to-one basis. You can find the best trends emerging in comments on Facebook Ads and posts, or by monitoring engagement using the elusive Instagram algorithm. Most businesses are unsure of how to make the most of such methods.

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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. This year I must have tweeted, snapped, and Instagram-ed about a dozen times before and after the game, and only once did I actually get a response from anyone associated with the team.

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What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people.