Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Looking at the diagram here they are one by one . An ongoing service of account managers advising companies wanting to be Dell or Zappos would also be a nice sideline investment.

Twitter 99

Twitter API Badge SMS 99

Laurel Papworth

MAY 10, 2011

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? Use the diagram covered in 8 ways to deal with negative comments as background. for my classes and anyone else who wants to play). What do you surmise?

Exercises 65

Exercises Social Media Diagrams Consultant 65

Pixlee

APRIL 6, 2017

And for many companies, it can seem like a battle just to be heard above the noise. First, make a generalized lifestyle brands list: a listing of top lifestyle brands that succeed at activating and uniting communities. Imagine your brand as a venn diagram where the two—unique selling proposition and clientele—intersect.

Marketing 40

Marketing Diagrams Apparel Airlines 40

Laurel Papworth

OCTOBER 22, 2011

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? The Function of News in Community.

Communities 108

Communities Social Media Journal Diagrams 108

Laurel Papworth

OCTOBER 8, 2012

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians.

Press Release 111

Press Release scribd Social Media Film 111

Buzz Marketing for Technology

JUNE 27, 2008

It was originally part of a class wiki. This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0 Software development companies are keen to make their product or service a nexus of attention. All the while, the individual may wish to link selectively to an evolving parade of Web 2.0

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. This will break the Venn diagram, but I think you should add Credible. Ive founded 5 companies, and spent 15 years running digital marketing agencies. When “new&# marketing is done right, it is willingly consumed and not force fed to us. We like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137