Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. Companies that blog have 97% more inbound links.” In line with the increasing number of company blogs, the number of readers is also on the rise.

#1: Mistakes Companies Make on Twitter TIMELINES VELOCITY

Laurel Papworth

on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. Anyway, I threw some diagrams to show the rather obvious difference in timelines between a traditional campaign and a social media one.

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Facebook: Reclaim Privacy Security and Safety

Laurel Papworth

But the crowd is smarter than the individual company so ReclaimPrivacy have tools for you. Also a diagram on private to public social networks. Social networks will take a lot of abuse from community hosts. Social Media: Social TV and building audience communities online (21).

Social Media for Training Departments in Companies

Laurel Papworth

The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training. Training for Corporates is changing… Corporate Education Event Online Communities social media social networks Australia corporate training Course Facebook online Training Twitter workshop

Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? The Function of News in Community. Will you pay for a story that has travelled from one part of the community to another, or will you go into that community (online) yourself and google the story?

7 Levels of Social Media Engagement

Laurel Papworth

I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. LinkedIn is blocked because someone mentioned someone once found a job on this online community. Which stage is your company at?

Crowdsourced Laundry – Innocentive NASA

Laurel Papworth

Innocentive is the crowdsourced wiki where companies throw up patents, business problems and technical issues that you can wile away a weekend solving, such as “Synthesis of a Nucleotide-Selective Label for Single-Stranded DNA&# and other fun projects for the whole family.

Freelancer – $25k in Australian social media competition

Laurel Papworth

Freelancer has a very active community so I’m sure they are not concerned but if you are a company developing your customer community for the first time, 20 days will net you oh about 3 entries (just videoing and editing will take some ppl 3 weekends!)

Social Media Exercise: Hoyts Cinema

Laurel Papworth

Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? Use the diagram covered in 8 ways to deal with negative comments as background.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. Looking at the diagram here they are one by one . Trial Affiliates members get additional benefits if they trial another companies product.

5 Steps to Thinking More Socially About Communications

Dave Fleet

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Social media outposts don’t come with a built-in, ready-to-go audience – you need to build your community over time.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

The Diagram of a T-Shaped Marketer at Buffer. Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. Generally-speaking, everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills listed in the diagram; plus, each teammate will have chosen at least one main channel in which they are an expert. Arielle, Community Strategist. Community.

Best Free Alternatives to Microsoft Office Word

SocialFish

As more features emerge on Microsoft’s text and spreadsheet management tools, many companies want to compete with it by releasing free software available to everyone. It’s worth notice that the last three software isn’t commonly found in other office suites that are free, but they can be used for advanced mathematics and analysis like vector diagrams, mathematical functions, and database management.

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. Provide terms such as buy vs. rent offerings, a monthly fee or payment plan, or financing offers (car companies do a great job with this, advertising their vehicles as costing $x per month rather than showing the sticker price). For example, do you offer an online support and discussion community just for customers?

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Anecdote: What's real work at your work?

Buzz Marketing for Technology

Company Profile. Communities of practice. These two questions are reflected in the two columns in this diagram, motivation and ability. Consulting Services. Keynote Speaking. About Us. Workshops & Seminars. Whitepapers. Anecdote Associates. Clients. Contact us. Categories.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Social Networks and Online Communities – maybe Twitter? Even coins don’t actually cost $2 to make, they “represent&# a collective, community value of what is worth $2. And Zynga are just ONE Facebook game company.

Lifestyle Marketing 101

Pixlee

And for many companies, it can seem like a battle just to be heard above the noise. First, make a generalized lifestyle brands list: a listing of top lifestyle brands that succeed at activating and uniting communities. Imagine your brand as a venn diagram where the two—unique selling proposition and clientele—intersect. Grow Your Community. This is where growing your community and again, social media come into play.

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

This can be more challenging for smaller b2b companies, and particularly for startups. Provide terms such as buy vs. rent offerings, a monthly fee or payment plan, or financing offers (car companies do a great job with this, advertising their vehicles as costing $x per month rather than showing the sticker price). For example, do you offer an online support and discussion community just for customers?

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Get Your Head Out of That Gannt Chart and Do Some Thinking Once in.

Social Media Strategery

I had a great conversation recently with one the senior leaders at my company and he told me that’s the one thing that separates the good from the great. Most of don't notice our own “non-value add&# [ see: [link] ] This diagram is the same at home and work.

Change the Tone of your Conversation with your Members/Customers

SocialFish

To gauge how deep your understanding of members is and what gaps you must fill, we constructed a diagram that lays out the layers of factors and experiences that define a member as a whole person in concentric circles–with #1 representing the outer circle. Are you tuned into their conversations with each other in online communities or in-between sessions at a conference?

12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres

Laurel Papworth

I’m a social media strategist that blogs about social media and online communities so I find it frustrating when I am sent a PDF attachment on an email with a traditional media press release using agency created content, professional film crews employed to do the traditional campaign filming and ditto with professional musicians. AGENCY CONCEPT Use Organisation money to pay agencies to come up with campaign instead of community.

The Future of Work Weblog

Buzz Marketing for Technology

The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Communities and Economic Development. Community Development. Future of Work Community News. We have found the following diagram (Figure One) a useful way to describe these dimensions of work. The Innovation Network for Communities. Fast Company Now.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

This diagram shows how PLEs are situated at the intersection of VLEs, Web 2.0 Software development companies are keen to make their product or service a nexus of attention. eLearning & Deliberative Moments.

How Social Media Can Affect Your Search Engine Rankings

ProBlogger

Companies, too often, omit their social media marketing strategy from their SEO strategy, which is a grave mistake. A study conducted by Ascend2 indicates that companies with the strongest SEO via social media strategies now produce the best results, and vice-versa. See the graph below: In the above graph, companies with successful SEO are in blue while those companies with an inferior SEO strategy are in amber.

PKM and the Organization - Pollard

Buzz Marketing for Technology

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. Organizations provided staff with access to the Internet, but most of those who were inclined to use it already had it at home and were using it there, without the restrictions imposed by the company -- so that, too, was of marginal benefit. Fast Company Blog. Intentional Communities. Fast Company.

Connecting 2 the World

Buzz Marketing for Technology

The true gap, therefore, is between those educated in a traditional way and the new "skills" needed to work in a module setting (able to move people, companies, offices, departments around without losing knowledge or the knowledge product) communicating through a network (rather than the old vertical structures) with critical thinking and problem solving skills that allow workers to react to the environment as it changes and create new knowledge (or knowledge products) in a short period of time.

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Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

With our community’s help, we put together an ultimate list of content curation sources across multiple industries. Ecommerce Marketing Blog by Shopify: A blog about ecommerce marketing, running an online business, and updates to Shopify’s ecommerce community. . Information is Beautiful : Dedicated to distilling the world’s data, information and knowledge into beautiful, interesting and, above all, useful visualizations, infographics, and diagrams. .

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. Diagrams. Diagrams are awesome for demonstrating relationships and organizational flows. Lots of blog posts making the company’s recipes in unique ways.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. Diagrams. Diagrams are awesome for demonstrating relationships and organizational flows. Lots of blog posts making the company’s recipes in unique ways.

Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

This diagram illustrates how the several layers are, in reality, often interpenetrating each other, and doing so in a variety of ways. Why do physicians not use the medical literature, rather than relying on the drug company salesman for information about a new drug? These differences are developed and sharpened through decades of study and intellectual development in individuals and in whole intellectual communities and disciplines. TOWARD AN INTEGRATED MODEL OF.

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Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

I use networking as a very broad term which chould include creating connections with bloggers, finding companies who can help you to get your offering out there and utilising other areas of social media to get eyeballs on your creation. Home What the F ? Cloud Living Say "Hi!"

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It was much easier when the company steered the conversation. We can find answers to problems when we have them, and not be disturbed when we don’t have them We can interact with other customers and prospective customers in these mediums We can share what we find interesting about products, services, brands, etc with our network We are no longer consumers of only the products/services provided by a company but also of the marketing content that these companies create.

How I Make Thousands of Dollars Per Month Online

Viper Chill

I was running a community site at the time and besides premium memberships, they aren’t that easy to monetise. I’ve hired programmers to create scripts that I later sell to niche communities for a great return and I’ve also built and sold popular blogs. To find products I use companies like Clickbank , Commission Junction , Motive Interactive , and a few other niche companies that only have one or two specific products. Home What the F ?

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Top 1000 Favorite Blogging Links of 2008

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Some for entertainment, some for blogging research.

Top 1000 Favorite Blogging Links of 2008 - Koka Sexton dot Com

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Top 1000 Favorite Blogging Links of 2008 I do a lot of surfing. Some for entertainment, some for blogging research.