Remove Campaign Remove Insurance Remove Marketing Remove Meme
article thumbnail

Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. Who is Nesamani?

Meme 103
article thumbnail

How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 6 Best Social Media Platforms for Financial Services

Oktopost

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. This information can be used to create targeted marketing campaigns across various social media channels. billion in 2020.

article thumbnail

Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls

SocMed Sean

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. For the most part, people don’t visit social media channels to be marketed to. Does it work?

article thumbnail

7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. When Facebook announced the algorithm changes last year, insurance brand Aflac wasted no time identifying ways to adjust to the “new normal”. Aflac exceeded 2019’s goal of $1.5

Brands 108
article thumbnail

39 Instagram story ideas to boost engagement for your brand

Sprout Social

Pet insurance company Figo has a highlight dedicated to Stories with links leading to their blog. Show early brand content, like throwbacks to your original products or old campaigns and post styles. Share a trending meme. Where would social media be without memes ? Share your outfit of the day. You just need to use it.

Instagram 127
article thumbnail

Politics and Personal Branding: Preserve Your Brand and Relationships in a Political Minefield

Pam Moore

To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. SocialZoomFactor · Personal Branding and Politics – Building Your Brand in a Political Minefield.

Brands 78