Campaign Conversation CPA CPM 
Ignite Social Media
JANUARY 8, 2024
What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. It’s another metric of efficiency for brand ad campaigns. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. What does CTR mean?
Jon Loomer
NOVEMBER 6, 2018
You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Website Purchase Conversion Value. It’s basically a quick checkup on big picture campaign components.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ignite Social Media
JUNE 3, 2021
Campaign/Content Analytics: Cost: The estimated total amount of money spent on your ad within the business manager. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Conversions: The number of times your ad achieved an outcome, based on the objective and settings you selected.
Sprout Social
AUGUST 3, 2022
When to use: These types of YouTube ads are best used for brand awareness campaigns. When to use: Use this ad for product or brand consideration campaigns. When to use: Use this type of ad for brand awareness campaigns. Start a new campaign. Optimize your campaign. In-feed video ads. Bumper ads. Outstream ads.
Jon Loomer
MAY 26, 2015
I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35
Convince & Convert
MARCH 19, 2018
The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.
Bill Hartzer
AUGUST 21, 2012
– Provide strategic management of paid search campaigns against defined success metrics for various brands and categories. – Manage paid search budget and analyze marketing campaign performance to identify, prioritize and execute on opportunities for budget optimization and efficiency. Qualifications. – BS/BA degree.
Expert insights. Personalized for you.
124 
Let's personalize your content