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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Crediting the last interaction (like a click or view) for a conversion.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

Website Purchase Conversion Value. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Website Purchase Conversion Value. Here are the questions I’m asking myself on a WEEKLY basis: Am I driving more conversions / leads at the same or different cost? Is my CPA going up/down?

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Conversions: The number of times your ad achieved an outcome, based on the objective and settings you selected. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

Analytics 154
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How Much Do Facebook Fans Still Matter?

Jon Loomer

I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. WCA: $17,240.65

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Then, under campaign subtype, you have a few options: Drive conversions. CPM (cost per impression) — pay after your ad has been viewed 1,000 times). CPA (cost per action) — pay when someone takes an action, like clicking on your ad or website). Conversions. Then you’ll need to select your campaign type. Ad sequence.

YouTube 108
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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 Using social remarketing campaigns, you can double your conversion rates while reducing your overall costs. Lead and Conversions: This is ideal for gated content and lead magnets. If it’s conversions you’re after, make sure you’re paying on a CPA basis.

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Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania

Bill Hartzer

– Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). and variables (Quality Score). – Strong Excel skills. – Excellent verbal and written communication skills.