Convince & Convert

JULY 17, 2014

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th. » Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling

Case Study 100

Case Study Cause marketing Campaign Buy 100

Later

AUGUST 21, 2020

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

Instagram 59

Instagram UGC Cause marketing Brands 59

Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing. Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog.

Flickr 159

Flickr Cause marketing Postrank Tourism 159

Ignite Social Media

AUGUST 31, 2021

By excelling in community management, brands can enhance their online presence and relationship-building with consumers. What last year was an effort to boost the local economy and do good in one’s community has become a new way of shopping for many.

Organization 150

Organization Trends Social Media Travel 150

Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. When voting, people can read information about the drive-in, from its history, to its role in the community.

Project 108

Project Campaign Social Media Film 108

Later

AUGUST 21, 2020

Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about.

Instagram 87

Instagram Brands UGC Communities 87

Diva Marketing Blog

JULY 26, 2012

If you get those right it's a marketing two step along the way to making the cash register ring. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Use Pinterest to support campaigns and programs runnng in other media. Take your community “behind the scenes” of your company e.g. a day in the life of ….

Marketing 77

Marketing Strategy URL Message Boards 77

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Its really very helpful for one providing social media marketing services.

CSR 96

CSR Social Media Strategy Consultant 96