How to Support Social Causes as a Brand on Instagram


More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. .

Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th. » Social Media Case Studies #buymybarina cause marketing community content marketing passion and purpose social image of the week social media case study social media image of the week visual storytelling


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Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

While marketing strategies can vary from industry to industry, there’s one thing they all have in common – social media marketing is always a good idea. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns.

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Advertising guru Russell Davies praised Greenpeace’s handling of the campaign as “one of the defining moments in New Media marketing.&# Tags: Buzz Marketing Cause Marketing Crowdsourcing PR Social Media

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How Organic Valley Plans to Save the Bros

Convince & Convert

He’s also the star of Organic Valley’s new campaign, Save The Bros. What makes this campaign so interesting is how unexpected it is, even for a company that believes , “If a company is going to make a difference in today’s world, it’s going to have to think differently.” From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Image via

Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing. Cause-related marketing: seeing RED and pink , from Katya ‘s Non-Profit Marketing Blog.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials. Centered around the theme of the Hipster Tax Crisis, H&R Block curated a series of “Hipster Tax Facts” from campaign spokesperson Kenny Mayne.

Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

Cause Marketing Continues to be a Top Social Media Trend. However, many still believe social media brings the opportunity to heal wounds and connect people to causes they care about. Companies have launched promotional campaigns focused on these attributes.

Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. At present, the campaign has generated nearly 750,000 votes and has raised more than $18,000.

Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands


Why Facebook Marketers Shouldn’t Panic About Clear History and ITP Updates. Facebook has assured us we will not need to worry about any data loss occurring in conversion campaigns as a result of the Clear History tool or related opt-outs. Where marketers will see a clear impact is attribution windows, especially click-based conversions. DMPs will be likely to inflate user counts, and may lead marketers to build audiences based on incorrect size estimates.

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Unsafe Thinking With Jonah Sachs - This Week's Six Pixels Of Separation Podcast

Twist Image

It was the early 2000s and viral marketing was just getting started. His agency, Free Range Studios , created campaigns, like Amnesty International 's awareness-raising video on blood diamonds (which was seen by 20 million people). Jonah went onto to create other viral campaigns for Greenpeace , Human Rights Campaigns and the ACLU , as well as consumer brands like Microsoft and Patagonia. cause marketing. digital marketing. digital marketing blog.

Social Media for Big Companies: 10+ Inspiring Examples


Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Global businesses reach specific market segments on social media through the use of different platforms and accounts.

ALS #IceBucketChallenge - You Could Be Next

Twist Image

and, in the spirit of the cause, I also donated money to ALS. There has also been a lot of online discourse about the merits of this campaign, and questioning the brand association between ALS and dunking a bucket of ice water over your head. Mine is simple: this has gone incredibly viral and it has raised over $7 million for a worthy cause. cause marketing. viral marketing. It was a cold morning. Joseph Jaffe challenged me. That''s right, he did.

9 Brands Driving Meaningful Change on Instagram


Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Whether it’s creating sustainable skincare or empowering the LGBTQ+ community — brands with purpose are able to sell their products and support causes they care about.

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Use Pinterest to support campaigns and programs runnng in other media. Check out the Diva Marketing interview I conducted with Zoe Pagoni s, Governor Martin O’Malley’s New Media Manager.

Why Your Business Needs to Be a FLOP

Convince & Convert

I had the pleasure of interviewing David Newman, a fantastic marketing consultant, coach, and author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition. The book is all about taking a tactical approach to marketing and offers actionable ideas that you can implement today. Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits and Crush Your Competition” The book has been out almost a year.

Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, We have far more to gain by sharing knowledge and collaborating on social media campaigns than we do by staying isolated in our own competitive worlds. We have several speakers who focus on non-profits and cause marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Its really very helpful for one providing social media marketing services.

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