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How to Increase Your Twitter Impressions Organically

Sprout Social

A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. You should already have an idea of what type of content your followers resonate with, but to get a clearer picture, you can review the performance of your older Tweets. Automated messaging.

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An Introduction to Social Media for Business

Sprout Social

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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Social Media Outreach for Beginners

Sprout Social

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Buzzstream.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. These types of descriptors can be perceived as too provocative—or even worse, as clickbait.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. If you do a lot of outreach to these smaller influencers, you may want to use a tool like BuzzStream to find these people and manage your process. Fusion, Amplification, and Converged Media.

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4 Lessons from BuzzFeed’s Worst Headlines

Convince & Convert

Few of today’s readers fall for this type of clickbait. To explore how to formulate a headline that generates the most page views and shares , Buzzstream and Fractl decided to take a different approach: We looked at a set of low-performing headings to identify key patterns and distinctions. Study by Fractl and BuzzStream.

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45 Marketing Tools to Consider for 2017

Razor Social

You can connect up to 9 social networks and other online services (called ‘apps’) to your account. It has a nice set of filters so you can choose to see results based on date, type of content, or by language or country. BuzzStream. BuzzStream is a great tool for tracking and managing your influencer outreach efforts.

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