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How to Increase Your Twitter Impressions Organically

Sprout Social

A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion. For instance, the hashtag #smm is common in our industry because it’s an acronym for social media marketing. A lot of brands get worried about overwhelming their audience with too much content.

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An Introduction to Social Media for Business

Sprout Social

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

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Social Media Outreach for Beginners

Sprout Social

What is Social Media Outreach? Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Buzzstream.

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

A few months ago, Brian Solis talked about an off-topic pitch about a social network for plants. Somehow, I think nature lovers would be more interested in socializing shrubbery.) Where do they come off doing that? I’m sure you can relate. With some of these pitches, I scratch my head.

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25+ Phenomenal Resources to Help You Market Your Blog Better

Writtent Blog

Social Media Examiner is the resource when it comes to social media marketing. Toted as the largest social media magazine on the planet, SME practices what it preaches with six-figure follows across each social network. Traffic Generation Cafe shows how to utilize those little-known networks for high traffic gains.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. If you do a lot of outreach to these smaller influencers, you may want to use a tool like BuzzStream to find these people and manage your process. About the Matthew Gratt: Follow @mattgratt.

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Creating great content is indisputably the first and most crucial element of an effective content marketing strategy.