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How COVID-19 has changed social media engagement

Sprout Social

For our insights on how reaction to COVID-19 has reshaped behaviors on social media, read on: Updates to Facebook times to post. Disclaimer: Data from Sprout Social includes users from various plan types, industries and locations. Updates to Facebook times to post. How brand behavior has changed. and 1–2 p.m. and 1–2 p.m.

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Social Media Marketing During COVID-19: March 30 Update

Ignite Social Media

The general trends are unchanged: People are using social media more; People are running fewer paid ads on social; Therefore, the efficiency of paid ads on social has improved for brands still running ads. But if some brands are helping people and your brand is doing something to simply benefit yourself, it likely won’t look good.

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Creating Great-Performing Social Media Content - Tips for Share-Friendly Posts

The Social Media Hat

Sometimes, you have to share other types of things, like content from your website. A lot of websites enable users to "like" on Facebook or "tweet"on Twitter right on the page, but enabling comments does a lot more. Think about the difference between these these headlines: 32% of People Need Better Health Care - Are You One of Them?

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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. This is to be expected, and it’s one reason why year-over-year metrics have more value than month-to-month.

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5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

Consider for a moment that people and brands send almost 350 million tweets and share more than 684,000 bits of content on Facebook per day. To ask someone within the marketing function, or even at a brand level to take on the additional work required of a digital analytics program is unrealistic. Identify a Team Leader.

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2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

Some industries (like entertainment) will by nature have greater reach than others (like health care). Fortunately, Hootsuite Analytics has a built-in social media benchmarking tool that allows you to compare the performance of your social accounts against the average of brands in your industry with just a couple of clicks.

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Healthcare Social Media Policy: Examples + Free Template

Hootsuite

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Brand representation Brand safety is especially important in healthcare, as a misplaced post or poorly handled comment can cause significant reputation damage. Specific tips for Facebook and Twitter.