Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Social games have become the online version of popular reality TV shows – having an astounding impact on our leisure and down time.

CSR 126

CSR Airlines Loyalty Hashtag 126

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. Promote your petition on social networks: “An easy way to spread the word about your petition is to post it to your social networks and encourage your friends to do the same.” This is a guest post from Barry Mueller. This was easy. Like this post?

Brands 132

Brands Yahoo CSR Widget 132

Pixlee

OCTOBER 24, 2018

One reason for this is that consumers trust in marketers and brands is at an all-time low, according to a recent Forrester report. The onslaught of online advertising in recent years, plus data breaches and scandals, have only pushed consumers further from the brands who are trying to reach them. Create a brand logo and tagline.

Authentication 42

Authentication Brands CSR Hotels 42

Mindjumpers

AUGUST 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword? What the F**k is Social Media Now?

Social Media 237

Social Media CSR Disqus Fashion 237

Mindjumpers

SEPTEMBER 22, 2010

To make a long story short – Nestlé handled things very wrong when they didn’t realize how important every customer’s opinion is and that they actually are communicators on the worlds largest social network. Their page is still facing hard criticism.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

AUGUST 6, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Danish CSR Initiative on Social Media Meets Criticism Mapping the Social Internet – what part of the world is the most developed?

Tips 147

Tips CSR Disqus Blogger 147

The Realtime Report

DECEMBER 13, 2012

Amid rumors that the chain had been “caught out” by its campaign, Lidl rounded the number of meals up to 10,000 and “branded the campaign a success.” Was this a good move for the brand? Lidl hyper-underestimates impact of social network marketing. A Lidl bit naive.

Hashtag 147

Hashtag Campaign Case Study Banking 147

agora pulse

OCTOBER 16, 2018

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. What’s more, the network is known for being a serious spot for acquisition, retention and recruitment. Over half of all social traffic to B2B sites comes from LinkedIn. We know that LinkedIn is a potential goldmine for your brand.

LinkedIn 144

LinkedIn Engagement Brands CSR 144

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Unmetric

MARCH 13, 2017

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. On Twitter, tweets about MX-5 engaged best for the brand. Mazda - MX-5 Miata.

Comparison 72

Comparison Brands Report CSR 72

ProBlogger

OCTOBER 14, 2014

On the other hand, your blog is also the place where you can run a marketing action, like a contest for your customers and potential clients. In case you didn’t know, Hootsuite is a social media management service you can use to easily handle your social networks. Running marketing research.

Strategy 51

Strategy HootSuite Ensembli Survey 51

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81