Brands Conversation CoTweet Social Networking 
Convince & Convert
SEPTEMBER 22, 2010
Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Warm fuzzies.
Convince & Convert
MARCH 3, 2010
Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. link] Patrick Good stuff Jay. link] Patrick Good stuff Jay.
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Koka Sexton
DECEMBER 20, 2009
Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. The Social 7 An informative (and fun!)
Koka Sexton
DECEMBER 20, 2009
Why Brands ABSOLUTELY DO Belong on Twitter From Mashable: Article discussing the benefits and value of brands using Twitter. How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. The Social 7 An informative (and fun!)
Koka Sexton
JANUARY 8, 2009
Get involved in the conversation Sure you can just lurk around with all the people you are following and just keep track of what they are doing but thats boring. Most people are too busy to have a full conversation with you but if someone you are following says something interesting, respond. Just don’t break etiquette.
Convince & Convert
JULY 15, 2010
If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If someone asks a question in a social space, make sure you have an expert on hand that can answer the question if it gets too technical for the day-to-day social listener.
Convince & Convert
AUGUST 10, 2010
McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Of course not.
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