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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Results show as you type and before you finish typing the word opportunities, several potentially relevant results show up for VolunteerMatch and idealist.org. Ads will also continue changing as users type, which could decrease click-through rates. But using Instant raises the possibility of more "foraging" type of behavior.

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Now, there’s a lot more there, so instead of getting discouraged by the bold type, go read the whole thing. So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. Read All About It!

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Tunisia, Social Media And Change

Waxing UnLyrical

He claimed that on the ground activism is supported by strong tie real life relationships as opposed to weak tie relationships, which, he claimed, were the social media types of relationships. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Here are some of the insights from today’s chat: Definition of outcomes in public relations Seth said (and I’m pulling his answer over several tweets together, so it might not be verbatim), “There are two types of outcomes in PR: business outcomes and PR outcomes. Read All About It!

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Traditional and social media measurement tools usually provide 3 broad types of automation: 1. It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., votes, comments, inbound links) and web analytics data (e.g. Read All About It!

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Social media is so varied in how it enables different types of people, and Im glad certain people have found a niche in YouTube. Yeah, there are those who ramble endlessly, but at least its better that they feel they have a voice than feeling disempowered, right? Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

After you do this, don’t forget to type in the new title of the page (e.g. They’ll look something like this: blah blah blah Just to be very clear, that “blah blah blah&# is where you type your new headline. Paste your new content in exactly that place. Finally, hit “update file&# at the bottom of that page.

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