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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Ads will also continue changing as users type, which could decrease click-through rates.

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. Now, there’s a lot more there, so instead of getting discouraged by the bold type, go read the whole thing. Shall We Tweet?

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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

Here are some of the insights from today’s chat: Definition of outcomes in public relations Seth said (and I’m pulling his answer over several tweets together, so it might not be verbatim), “There are two types of outcomes in PR: business outcomes and PR outcomes. Read All About It! Wanna Subscribe? Shall We Tweet?

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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Social media is so varied in how it enables different types of people, and Im glad certain people have found a niche in YouTube. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Dea Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Read All About It!

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Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

After you do this, don’t forget to type in the new title of the page (e.g. They’ll look something like this: blah blah blah Just to be very clear, that “blah blah blah&# is where you type your new headline. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

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Veterans Day: A Granddaughter Remembers

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war. That’s him as a dashing young officer, right there. Read All About It!

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How To Get Your Blog Project Approved

Waxing UnLyrical

Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines. I’m researching the idea of possibly producing a quarterly “Best of the blog” type e-newsletter that would go to campus. Wanna Subscribe?

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