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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 247
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Social Media Chat Tuesday, July 21st

Adam Cohen

My topic for this week is “ Social media AND… “ If you have been a subscriber here you know that I look at social media tactics as informed strategies leveraging deeper understanding of a brand’s most valuable customers and prospects – truly integrated into other forms of marketing. See you there?

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

I noticed that in addition to the email list users can sign up for text and voice updates via mobile phone. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Related posts: JVC Facebook Page Sweepstakes a Big Success.

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Help Haiti: News Sites Promote Ways to Donate

Adam Sherk

Word of mouth on Twitter, Facebook and other sites (including The White House blog ) has raised over $2 million to-date through mobile phone donations organized by mGive. UPDATES: Mobile phone donations have gone very well. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!