Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure. Measuring online influence. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? You may want to start by searching only blogs, or only Twitter or videos for example.

Influencer 135

Influencer Klout URL Social Media 135

Sprout Social

NOVEMBER 18, 2020

H alf of consumers say they want brands to use social media to share the specific details of their social justice commitments, including proactive updates on the progress they’re making. Consumers understand the power of a brand: its platform, influence and capital.

Activities 108

Activities Brands Social Capital Compete 108

Twist Image

AUGUST 10, 2012

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead , written by Bill Lee. Does that mean that social media and digital media has not disrupted the model or added new layers and opportunities? blog headline.

Crowdsourcing 110

Crowdsourcing Marketing Social Capital Collaboration 110

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your blog. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. That was the most challenging part of writing this book. You’re an author.

Klout 122

Klout Social Capital Influencer Social Graph 122

Stay N' Alive

SEPTEMBER 21, 2010

or, “how do I create traffic?&# There’s even a book about it called, “How to win Friends and Influence People.&#. I mentioned an important piece to that puzzle to building influence (in my case, getting published, and building a reputation) was how to network. It shouldn’t be easy.

Influencer 102

Influencer Social Capital Publishing Twitter 102