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Link Building Tactics for Publishers

Adam Sherk

You’d be surprised at how many existing links (both internal and external) may be pointing to incorrect or discontinued URLs. A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Canonicalization and URL Structure. Noindex and Nofollow. Title and Meta Tags.

NoFollow 198
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How Google Finds and Penalizes Advertorials

Bill Hartzer

Google wants links in advertorials to be tagged with the nofollow attribute and the FTC requires full disclosure. I would like to note that those text link ads do not appear to have the “nofollow” attribute on them. So how does Google find and penalize websites who have links from advertorials?

Google 146
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Just like in any industry, SEO has a lot of misleading information on blogs and forums. You might read on a forum that all backlink are good or perhaps read a case study about how fantastic blog networks are. Whenever you come to a site that links out to external sources with nofollow links, it will look like in the screenshot below.

Metrics 60
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Just like in any industry, SEO has a lot of misleading information on blogs and forums. You might read on a forum that all backlink are good or perhaps read a case study about how fantastic blog networks are. Whenever you come to a site that links out to external sources with nofollow links, it will look like in the screenshot below.

Metrics 60
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A Step by Step Guide to Fixing Any Google Penalty

Kikolani

Every web portal has to abide by Google’s webmaster guidelines to reach amongst the top ranking in search engine results. Social networking website URL if any. By documenting data you need not refer to various social networking websites every time you need an URL. Contact e-mail address. Website contact form.

Google 82
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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

Included in the new guidelines are not only the carrot recommendations (DO) but increasingly Google is using the stick on those sites it perceives to be gaming the system (DON’T). Some content management systems allow you to have multiple websites with unique URLs that are all served from the same database (e.g.

SEO 79