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Monday’s 5 Social Media Must-Reads

Firebelly

There are many common psychological techniques you can use in your every day Internet marketing. By Pamela Vaughan LinkedIn is a powerful platform that often gets underutilized or put on the back burner. Here are a few ideas to ”psych” your visitors into spending more time on your website and your blog.

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I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

The great thing about using technology and social networking platforms is that we can easily connect, no matter where we happen to be. I don’t need to know that you’re at the market, at the gas station, at work or on the train. No badge, no mayorship, no virtual prize, no free sandwich is worth it. Or exceptionally.

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6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Link Link Link.

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Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

Well, Conan O’Brien has always appealed to a younger audience than the likes of Jay Leno and David Letterman, hence his tactics were to target them on the platforms popular among this segment. So what exactly has he done? A Twitter account as we described in our previous Conan-post , which is now close to 1.8

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The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Can an internal socially powered ideation platform or network empower and propel an employee into massive production and an upbeat morale? How does social enable Juan in shipping who busts his ass and yet no one notices because he’s so quiet and chooses not to use that hot new internal platform?

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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. There are some plug-and-play virtual item platforms now. API widget economy provide a platform for Amazon to empower Twitterers to sell books to each other via API.

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Here are 10 Utah Entrepreneurs You Need to Know

Stay N' Alive

I know Ed most from the amazing browser extensions he's created on the Kynetx platform. However, we met again recently, previously when he was working for Bungee Labs , one of the very first Platform as a Service companies (even before Google App Engine). Brad's not just a marketer or typical community guy though.

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