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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. There were realtime web scoreboards for all 302 events, and realtime results and live torch relay tracking on the mobile apps. million tweets for 204 teams on desktop and mobile.

Mobile 182
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

If you win, you get a badge on your website and a lot more sales. Create customer case studies. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. You’ll get publicity from marketing the event and from the event itself.

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7 Ways To Mine The Hidden Gold In Your Customer Data

Convince & Convert

Omni-Channel Experience With Account Linking Best represented by the Interscope Records case study, this full-blown data mining allows for true 1:1 engagement opportunities across multiple websites, mobile apps, email programs, etc. Interscope Records saw a 900% increase in email open rate using this collection of tactics.

Data 159
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. How Social Media Drives New Business: Six Case Studies (TechCrunch): Businesses definitely will benefit from reading about these creative ideas employed by other businesses to build traction and an online visibility boost. Web Development and Website Strategy. SEO: Strategy. SEO: Information. Link Building.

Marketing 279
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

More and more case studies of successes in social channels are popping up. Insight is Critical Before Starting Anything New Simply put, many types of social media (as emerging technology) are rapidly moving past the Trough of Disillusionment and into the Slope of Enlightenment. More about this blog here. Thanks for dropping by.

Research 265
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The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

A Practical Case Study of Tracking Engagement. Subscriptions Initiated: email, print, and mobile signups through wish.org. Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages. Site visitors interact and transact differently with your company’s website than with other websites.