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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

Research 265
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The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Your brand is different than every other company’s. A Practical Case Study of Tracking Engagement. Subscriptions Initiated: email, print, and mobile signups through wish.org.

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The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

Guest post by Petri Darby , APR, the director of brand marketing & digital strategy for the Make-A-Wish Foundation of America. Your brand is different than every other company’s. A Practical Case Study of Tracking Engagement. Subscriptions Initiated: email, print, and mobile signups through wish.org.

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60+ Creative Marketing Ideas for Small Business

Writtent Blog

If you win, you get a badge on your website and a lot more sales. You get more sales and brand ambassadors for less. Create customer case studies. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Setup an affiliate program.

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Cyberbullying and blogs – a case study Mumbrella

Laurel Papworth

I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. It’s all very confusing. (A

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Like last year, if your article is highlighted in this comprehensive post, there’s a badge for you to proudly celebrate this achievement on your site. How Big Brands Can Start Testing Social Media (Conversation Agent): It’s really not that hard to get into social media marketing. It’s definitely a worthwhile read.

Marketing 265
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more.

Blogger 168