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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Technology.

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Microblogging (i.e., LinkedIn, Facebook).

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How to Use Social Media for Personal Branding

Techipedia: Tamar Weinberg

Blogs aren’t dead by a long shot There have been reports that blogging is dead and Twitter has taken over. If you listen to these reports, you will be in major trouble because your blog is a property that you own. This way you can target your audience, while forming relationships with the people who will be interested in your services.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

EIU Report. Microblogging. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Dalhousie University. Data Management. Dave Pollard. Dave Winer. David Kilkullen. David Weinberger. Dead Paradigms. Debi Jones. Doc Searls. Dr David Vaine. Election 2008. Enterprise 2.0. Euan Semple.

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Three Ways Users Can Help Keep Twitter Vibrant

Webbiquity SMM

“Dying” may be too strong a word, but the microblogging social network is clearly struggling. In July, The Next Web (TNW) concluded Twitter “isn’t even close to dying,” despite reporting zero percent growth in visitors. The Outline , looking at the same quarterly report, concluded just the opposite.

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Koka Sexton dot Com

Koka Sexton

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits.

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Corporate Social Media Reading List

Koka Sexton

How Companies Use Twitter to Bolster Their Brands From BusinessWeek: Good article that is part of Business Week’s CEO Guide to Microblogging. Free Report: Twitter Jump Start – The Twitter Guide for Small Non-Profits From CorporateDollar Blog: Download a free comprehensive guide to Twitter for non-profits.

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