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How to build a better business with B2B social listening

Sprout Social

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. This will enable you to optimize your offer to compete.

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What is Social CRM and How to Make It Work for You

Oktopost

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM lets you engage with these conversations early on.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. However, it’s not impossible.

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Competitive insights: 6 essential market factors and how you can collect them

Sprout Social

6 marketing competitor insights to consider for your business strategy The following areas represent six essential competitive insights that can inform strategy changes for almost any business including market share analysis, brand perception and reputation, and marketing channels and tactics.

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Your Guide To Social Listening On LinkedIn + Top Tools

Keyhole.co

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. After tracking them, you need to analyze the sentiment of these conversations – whether they perceive your brand as positive, negative or neutral.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# All rights reserved.