Pam Moore
SEPTEMBER 3, 2020
Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.
Pam Moore
OCTOBER 8, 2020
SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!
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Sprout Social
NOVEMBER 28, 2022
Pet insurance company Figo has a highlight dedicated to Stories with links leading to their blog. Add your meta avatar. Meta Avatars provide a fun, social savvy way to add some emotion to your Stories. Select the “Add your Meta Avatar” sticker for a full page of reactions and expressions for your Avatar to be making.
Webbiquity SMM
MAY 30, 2010
The Twitter Avatar Roast: 10 Types of Profile Images by Tremendous News. An inspired taxonomy of Twitter avatar types, from “The People Who Think We’re So Interested In Them We Need To See Their Childhood Photos&# to “The Nothing-Is-More-Natural-Than-Me-Just-Kinda-Laughing-Not-Noticing-You’re-Taking-A-Picture-Of-Me Guys.&#.
Hootsuite
SEPTEMBER 16, 2022
You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. You can see exactly how these bots can assist with your customer service, sales, and marketing. Lemonade’s Maya brings personality to this insurance chatbot example. Marketing chatbot examples.
Convince & Convert
JULY 25, 2012
If you’re a smaller company you might consider using your headshot as your avatar. Allstate Insurance shows photos and names of the people behind their Tweets, who sign tweets with initials to identify who among them sent each one. Use a company logo for your Twitter account, but humanize it with real people.
Pam Moore
JULY 11, 2018
Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. How are you different?
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