Will Microsoft and Xbox rule online identities in the future?
The Way of the Web
MARCH 22, 2011
A really interesting Microsoft internal team video has appeared on the web, showing the ambition of the Windows Gaming Experience team for your Xbox avatar to become your identity and persona in the digital world. It’s really interesting in light of some of my previous thoughts regarding Xbox Live Avatars, when I claimed back in 2008 that introducing avatars was a big mistake.