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Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. Identify trending niche hashtags on Instagram.

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Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Source Authentic, Community-driven Posts. Customers value authenticity and relatability now more than ever, especially on social media. Morphe Brushes showcases community posts from their top influencers and everyday customers on their social posts to create authentic connections with their audience. And it’s working.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

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How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

Buffer Social

Stories are an incredible way to connect with your audience in fresh and authentic ways. Sports teams share training sessions with fans. Transfer it to your mobile phone and you’ll be ready to post your newly-designed Instagram Stories graphic. Draw, add stickers, add hashtags, and more to make it look more fun.

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How to Use Instagram Stories Highlights to Wow Your Customers

Later

For example, video hosting and analytics company @wistia uses one of their Instagram Stories Highlights to offer tips on how to create great-looking videos on your mobile device: We also organize all our Instagram Stories tips on our Later profile! Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Citi created the hashtag #itsabouttime. For example, Nike saw that few young women in Italy take part in sports. Nike identified this as an opportunity to get more young women involved in the sporting world. The athletes and influencers co-created a dance based on each of these sports, which the influencers performed on TikTok.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. Though Twitter removed moments for mobile devices last year, it’s still available for desktop. Nike always pairs its videos with a hashtag. But only if you’ve connected it to your brand in an authentic way.