How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter.

Sports 109

4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Using social listening to surface trends to your audience

Sprout Social

Native analytics tools on different social media platforms give you some idea of the trending conversations and hashtags relevant to your business. On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags.

Trends 103

Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Source Authentic, Community-driven Posts. Customers value authenticity and relatability now more than ever, especially on social media. Ask your fans to share photos and videos using a branded hashtag. Add Local Hashtags to your User-Generated Content Posts.

The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

When people notice the mark, it shows that you are an authentic entity. According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.”

UGC 82

7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)

Hootsuite

Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos. Comments can be tracked and answered in the Inbox , and mentions/hashtag usage can be tracked via Streams. Hashtag contest.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

For a limited period of time, Coors Light promised a six-pack to anyone who tweeted at them using the campaign hashtag. The campaign was a twist on their branded hashtag , #ExploreBC, building on existing brand recognition and usage. They created a simple, clear campaign hashtag.

How To Get More Out Of Post Purchase Communications

Pixlee

As if that’s not enough to convince you to market with this type of authentic content, it also allows your existing buyers to see how others are using your product. Using a hashtag analytics tool can help you monitor mentions of your brand online that you can swiftly reply to with enthusiasm.

UGC 52

Micro-Influencer Outreach: How to Find, Retain, and Empower Micro-Influencers

Pixlee

Brands may choose to collaborate with them to promote products via authentic posts rather than paid ads. While a beauty brand may partner with the former, an activewear or sports brand will earn a buzz by posts from the latter. Prioritize Authenticity. Kylie Jenner. Selena Gomez.

The Rise of Quick Turn TikTok Trends & How to Get Involved

Later

While this is an organic trend on TikTok, there are some great takeaways to consider if you are exploring starting your brand’s own challenge or hashtag on TikTok. Trends move fast on TikTok, so brands need to have their finger on the pulse if they want to get in on the action.

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

Buffer Social

LinkedIn is now encouraging people and pages to use hashtags in their content so that they can increase the visibility of that content in the news feed. Part IV: Using LinkedIn hashtags to maximize content exposure. Brian: From sports, to celebrities, and everything in-between, meme accounts produce some of the most popular content on social media today. I’m curious to watch how meme accounts go from really organic and authentic to a network that accepts advertising revenue.

Meme 63

TikTok comments: Everything you need to know to drive engagement

Sprout Social

Brands simply can not pass up on the potential reach earned from these authentic engagements. TikTok comments allow companies to connect with customers while building brand awareness, so take advantage of the chance to show how your brand can be funny, authentic or witty.

The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

Citi created the hashtag #itsabouttime. For example, Nike saw that few young women in Italy take part in sports. Nike identified this as an opportunity to get more young women involved in the sporting world.

Selling on Instagram: Everything you need to know

Sprout Social

For example, TKMaxx encourages fans and followers to share their latest purchases on Instagram through their branded hashtags. In turn, they regularly use customer photos as a means of highlighting their latest promotions with a much-needed sense of authenticity.

Top 9 Tips On Becoming A Full-time Social Media Influencer

So Influential

They share their authentic opinions in the content they distribute. The choices to make are plenty, and here are some of the categories you could choose from: Beauty Entertainment Fashion Food Gaming Health & Fitness Lifestyle Sports Tech Travel.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

It’s officially an octothorpe, and everyone on social media calls it a “ hashtag.” A hashtag is used right before a word to help categorize content on social media channels. And if you used that hashtag in your social posts, it’ll mark your content, so other users on the platform can discover your posts on the specific topic. More info about hashtags: Quick Tips for Making the Most of Your Hashtags. Brand authenticity. Hashtag.

How Cabela’s Uses Social to Turn Customers Into Friends

Convince & Convert

Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. To top it off, Cabela’s has about 20 “authenticity experts” who are asked to chime in on their areas of expertise (hunting, fishing, camping, etc.) The ongoing It’s In Your Nature campaign gives customers a platform to share their experiences through hashtags and photo contests. Tweetable Moments Be human.

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Collate stories with hashtags. Hashtags such as #LikeAGirl, and #ThisGirlCan became amazing collections of stories. With its video Dream Crazier , the brand powerfully represents women in the sporting space and their achievements over adversity. Its content strategy and use of hashtags and inspirational quotes from athletes and various sources prompt constant sharing. Nike always pairs its videos with a hashtag.

The Power of Podcasting: Driving Social Media and Marketing Results On Air – Tyler Anderson [SSM020]

Buffer Social

“With regular talk radio you’re often limited to politics, sports, and news. Tack – Get authentic content power to your marketing. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect?

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. When your list or send needs outgrow the free plan Mailchimp offers both a 15 percent non-profit discount and a 10 percent when you add two-factor authentication to your MailChimp account. Guest Post by Laura Petrolino.

Tools 158

A closer look: What brands need to know about COVID-19

Sprout Social

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. If March felt like the longest month of the year so far, you’re not the only one feeling this way.

How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Dr. Daniel Montero, a Mayo Clinic sports medicine physician, offers some advice for when to exercise. "Exercise Follow the latest authentic news, expert information, official updates and MythBusters on #IndiaFightsCorona at ‘MyGov Corona Helpdesk Chatbot’ on Facebook.

12 Quick Editing Tips for Social Media

Hootsuite

Too bad for Dave & Buster’s sports bar. On the happy side… here’s a good example of authentic humor. Why and how to use hashtags. Are you a social media manager , responsible for your social media posts? Got a degree in English? Literature? Journalism? Don’t fret. Required. You can edit (and write) what you need for your posts, for your business, for your fans and followers. Just as you are.

What Is Social Media Engagement & Why Should I Care?

Sprout Social

The problem depends on how well you use these tools to create authentic interactions, monitor discussions and engage with others. For example, if you’re on Instagram, you could ask for customers to @mention you or use a branded hashtag to show off a new product or service. Vans regularly uses its branded hashtag #myvans to get customers involved and to post their own content with the hashtag. Why do you want people to use certain hashtag?

How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

Buffer Social

Stories are an incredible way to connect with your audience in fresh and authentic ways. Sports teams share training sessions with fans. Draw, add stickers, add hashtags, and more to make it look more fun. Also, adding hashtags and location tag helps people who aren’t following you discover your Instagram stories. More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

How Cabela’s Uses Social to Turn Customers Into Friends

Convince & Convert

Adam Buchanan is the Social Media Manager of Cabela’s , an outdoor sporting goods retailer with over 65 stores. To top it off, Cabela’s has about 20 “authenticity experts” who are asked to chime in on their areas of expertise (hunting, fishing, camping, etc.) The ongoing It’s In Your Nature campaign gives customers a platform to share their experiences through hashtags and photo contests. Tweetable Moments Be human.

The Top 20 Brands to Watch at NRF 2019

Pixlee

Successful influencer-driven marketing in 2019 starts on social media, and 4 million #underarmour hashtags include posts from The Rock, Vin Diesel, Steph, and thousands of loyal Under Armour fans. What sport doesn’t Nike make equipment for? What’s more, we can send in photos to frame via their app, marrying convenience that millennials crave with the authenticity of a physical object. Are you as excited as us for the NRF EXPO in New York?

5 Tips for Launching a Follow-Worthy Instagram Account

Sprout Social

The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Don’t Forget About Hashtags. Social media loves a good hashtag #selfie or #TBT. Your brand’s Instagram feed should be a healthy mix of authentic visuals combined with brand artistry.

UGC 47

10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Sarah Nicole added that by switching her thought process to “caption first, and image second,” it allowed her to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers. .

How to Use Instagram Stories Highlights to Wow Your Customers

Later

Do your customers love tagging you in Instagram Stories or regularly use your branded hashtag in posts? This is not only a great way to give your customers a virtual shout-out, but it also showcases your business in an authentic way through UGC (user-generated content). Musicians can create Instagram Stories Highlights for live shows, and sports teams might choose to create Highlights for big games.

Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Helpfully, the app has created music categories such as Viral , New Music , UK Hot 40, and even trending hashtag music like #IsolationGames. Scroll down a little further … Now, TikTok also suggests popular music for different brand niches like Fashion & Beauty and Sport Energy.

7 Instagram Content Ideas for Creatively Blocked Social Media Managers

agora pulse

The most popular hashtags on Instagram are #Love, #Instagood, #Me, #Cute, and #Follow. Posts with at least one hashtag gain 12.6% They also foster transparency making you appear more trustworthy and authentic. Use the #askmeanything #AMA hashtag in your posts, and create hype before you go live. Always use food hashtags in photos like this, even if you’re not a food-based company.

Instagram Marketing Tips to Capture Attention and Stop That Constant Scrolling

agora pulse

Use relevant hashtags and be sure to use a tone that reflects your business. The top Instagram accounts are sporting clear, beautiful imagery that’s on brand and sharable. It’s so important to stay authentic when writing captions.

Social Pros 10 – Lauren Teague, PGA Tour

Convince & Convert

Speaking of sports, I’m fired up about the show today, because we have our friend Lauren Teague joining us in a little bit. Before those came on the scene, how would a CEO actually communicate to customers and prospective customers in a way that was ostensibly authentic and dispersed and widely available? Every Sunday seems like it’s must- see TV for a sports fan, because we’ve had so many come-from- behind wins and just really good competition.

Social Media Strategies of Top US Universities

Unmetric

As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience. Universities regularly post about events, concerts, sports and even just aesthetic images of the campus and other infrastructure to show how great life is for their students!

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

Additionally, Airbnb frequently showcases user-generated content (UGC), an excellent method to strengthen consumer relationships and authentically connect with customers. We particularly admire its Twitter account, which uses a perfect content mix of gifs, videos, and photos with short, sweet copy and just the right sprinkle of emojis and relevant hashtags. Red Bull talks about activities that require energy, like intense sports, traveling, or exams.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

In sports, how often does ESPN report on tweets? That was a Twitter hashtag on the back of a NASCAR Sprint Cup series race vehicle. You used the hashtag “#Farmers5″ during a race just last weekend or the week before. Putting the hashtag on the car was I think a great way to actually do that. You don’t really see it in any other sport like that. How to be authentic, how to come across, how to find their voice on Facebook.

23 most followed brands on Facebook in 2019

Unmetric

Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. The brand doesn’t just talk about the drink itself but also taps into content centered around sports, adventure, and lifestyle. Campaigns ran during major sporting events like the NFL and the Cricket World Cup have performed extremely well for Pepsi.

23 most followed brands on Facebook in 2019

Unmetric

Netflix’s approach to Facebook is centered around authenticity and interactions with people, with a dash of humor and wit sprinkled in. The brand doesn’t just talk about the drink itself but also taps into content centered around sports, adventure, and lifestyle. Campaigns ran during major sporting events like the NFL and the Cricket World Cup have performed extremely well for Pepsi.

The Top Twitter Updates You Need to Know: October 2020

Hootsuite

Improvements were made to the authentication systems and other security protocols. Sport climbing was mesmerising at Buenos Aires 2018 ! And the ad always appears at the top of the Explore tab, where trending topics and hashtags appear.