Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. Earn long-term brand loyalty. Blog posts , press mentions and earned media.

Conversation 137

Conversation Review Marketing How To 137

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. It’s about being thoughtful and authentic… like this playful Bailey Nelson video that riffs on the glasses-shopping experience. More than 4.95 Low-budget, and lots of fun.

Social Media 121

Social Media Tips HootSuite Marketing 121

Social Media Strategies Summit

NOVEMBER 12, 2020

You can also use a list of day-specific hashtags to guide the planning process. Hootsuite is an industry leader in showcasing their employees on social media, dedicating the #hootsuitelife hashtag to their content. This strategy improves engagement triggers and also builds trust and loyalty by giving the platform to your followers.

Small Business 231

Small Business Social Media Strategy Flipboard 231

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119

B2B Influencer Brands Marketing 119

Pam Moore

JUNE 21, 2019

Every agency, marketer and consultant seems to be talking about content marketing. If you are working with a digital marketing or social media marketing consultant or agency be sure to look behind the magic curtain. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.

Content 113

Content Marketing Loyalty Findability 113

Buffer Social

AUGUST 30, 2023

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Be authentic & transparent Communities are built on relationships.

Communities 78

Communities Social Media Community building Groups 78

Pixlee

JANUARY 4, 2019

Brands can leverage UGC in numerous ways to boost loyalty and engagement rates among boomer consumers. Brands can reach out to microinfluencers and nanoinfluencers to help expand a campaign’s reach through the strategic use of hashtags and buzzwords that can then lead to organic reaction posts from their followers.

Influencer 61

Influencer UGC Marketing Review 61

Pam Moore

JUNE 28, 2019

The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. Purchase cycle (awareness, consideration, preference, purchase, loyalty). Categories / Playlists. Draft due date.

Template 60

Template Templates Content Marketing 60

Oktopost

AUGUST 9, 2020

While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. But building an engaging and authentic social presence is a lot of work. Don’t Forget Hashtags. Another common method is using trending hashtags.

Hashtag 131

Hashtag B2B Policies Authentication 131

Convince & Convert

APRIL 5, 2012

I make a good living being a social media consultant. Before those came on the scene, how would a CEO actually communicate to customers and prospective customers in a way that was ostensibly authentic and dispersed and widely available? We have been taking the step in putting hashtags into the broadcast. I said, hey, look.

Sports 114

Sports Social Media Survey Hashtag 114