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10 advanced social media copywriting best practices

Sprout Social

Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy. Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. As Greg says, “When in doubt write through a lens of empathy and authenticity.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. LiveThere: Airbnb Uses Data For Hashtag Inspiration.

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags. Use a tool like RiteTag or Hashtagify to find the most popular hashtags in your niche and include them in your social media posts. There are many powerful tools that can help you track trending hashtags in your niche.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Instagram can be an effective marketing platform that will help you build brand trust and authenticity. Let you schedule newsletters and time them based on the calendar. Here’s a good list to target those.

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3 ways to adapt content for the era of social media entertainment

Sprout Social

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. Plus, 34% prefer videos that are authentic and less produced.

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How to Grow on Threads: 9 Learnings from the Buffer Team

Buffer Social

Introducing a clever tags system — a bit like a marriage between hashtags and subreddits — and a host of handy new Threads features has been a catalyst for growth in recent months, with more to come.   Threads tags are hashtags — with a twist.    3. ” 4.

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