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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 124
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How to Transform Your Customers into Brand Advocates

Pixlee

Although paid partnerships are common with ambassador programs or influencer marketing , brand advocates that arise from your customer community often do this on your behalf and free of charge. It is an ongoing effort in building customer loyalty that requires consistent input and community-driven strategies. . Image Source.

Brands 52
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Email Marketing: How to Convert Without Discounts

Pixlee

Here are some ways brands are using their emails as a community-building channel. New content announcements (such as new blogs, webinars, or videos). With this, you can use UGC to create broadly personalized emails that don’t feel too personal. Build Trust with Your Audience by Conveying Brand Value .

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. This fosters community and interaction within your network. User-Generated Content (UGC) Feature content created by your customers or fans.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. This fosters community and interaction within your network. User-Generated Content (UGC) Feature content created by your customers or fans.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

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6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers. By building campaigns around UGC, brands give audiences the authentic testimony they need to commit to a purchase. Anheuser-Busch’s #LetsGrabABeer. YouTube & BTS: Permission to Dance.

Campaign 136