Pixlee
MAY 4, 2018
User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. The brand’s apparel goes beyond the mat.
Social Media Strategies Summit
JANUARY 5, 2022
Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. For example, a skincare brand may partner with a fashion influencer whose audience aligns with the brand’s buyer persona, as in the example below. Experiment with Instagram’s Various Features.
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Pixlee
JULY 3, 2019
The apparel company uses AI for purposes that extend beyond product innovation. For instance, Under Armour developed an AI program that scanned visitors of the NYC Fashion Week to discover the guests who were the least dressed up. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.
Pixlee
JULY 14, 2021
It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate. 4 Ways to Use UGC to Improve NPS.
Convince & Convert
MAY 30, 2013
Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. This is especially strategic for fashion and beauty brands, as customers can see things like apparel and makeup on real people versus models, allowing them to judge things like fit and learn styling tips.
Pixlee
MAY 3, 2021
According to Twitter, such accounts typically include “accounts maintained by users in music, acting, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas.” Facebook usually verifies accounts within two weeks. Twitter only verifies accounts of public interest.
Pixlee
NOVEMBER 20, 2018
Revolve, a luxury fashion Ecommerce brand has paved a path for strategic influencer interactions, with events such as the Revolve awards, which encourages their community to vote for their favorite influencers. Trend#3: UGC Will be King Across all Marketing Channels. Trend#3: UGC Will be King Across all Marketing Channels.
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