Shoppable content: The new way of buying online (and 3 brands doing it right)
Sprout Social
OCTOBER 13, 2021
For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Shoppable UGC. Feature shoppable UGC gathered from customers, showcasing them on your own social feeds, website homepage and product pages. Aerie, the apparel retail giant, is one of them.
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