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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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7 Brands With a Killer Social Media Campaign

Later

Apparel brand Knix tapped into the power of community for their Swim 2020 social media campaign. Want to easily find and curate user-generated content for your feed? Stanworth created a unique hashtag , posted a selfie, and then tagged influencers like The Birds Papaya in the post, challenging them to create their own.

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10 Ways You Can Beat the Instagram Algorithm

Pixlee

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Whatever your Instagram KPIs are — awareness, conversions, emails, or follower count — success comes from creating content people like. Use Hashtags Correctly. Build a Relationship & Set Expectations.

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How to Create an Adaptable Content Strategy with User-Generated Content

Pixlee

The content you put out can help you achieve important goals—build brand awareness (marketing campaigns) and get conversions (sales campaigns). Shoppers don’t want a picture-perfect brand ad on their feed, they want to see testimonials and media created by other buyers. Not all content is created equal. UGC is perfect for ads.

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10 Tips for Increasing Your Brand’s Instagram Growth in 2021

Pixlee

Are you interested in monitoring Instagram hashtag analytics to find the right tags? This means customers are more likely to engage with UGC shared by your brand on Instagram, leading to more conversions down the line. Encourage your users to send in testimonials, which you can then post to your Instagram feed.

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Is TikTok Shopping the Future of Social Commerce?

Later

While much of the focus has been on Facebook and Instagram, the conversation seems to be shifting to TikTok, a relative newcomer in the social media world. Merchants who get access to the program will be able to connect their TikTok for Business account with their Shopify account and sell products on TikTok via in-feed shoppable video ads.

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The Top 5 Social Media Tools in 2020

Pixlee

The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. More than half of all brand discovery ( 52% ) is happening in public social feeds. This social media tool helps drive more personal interactions and invite fans to join the brand conversation.