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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140
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7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers.

Analytics 110
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PR Measurement – What to Measure

Proactive Report

Make it a repository of all your content: news, bios, video, images, product information, fact sheets and social accounts. You can use Google’s URL builder to make your tracking links. Then you can track results using Google Analytics. What is the Google Analytics PR Dashboard? Tracking links are fine.

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Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

Deep links (URLs that lead directly to those pages) will no longer function. Analytics are available (Showcase Page and Company Page analytics are separate). Do Showcase Pages have Unique URLs? Yes, the format of a Showcase Page URL is: linkedin.com/company/[showcase_page_name ]. Image will be resized to fit.

LinkedIn 223
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70+ Resources on How to Start a WordPress Blog

Kikolani

Permalinks – Here you will determine how your URLs (links) will be displayed. I usually go with Custom Struction /%postname%/ that will make my URLs look like [link] Whatever you choose, make sure you include /%postname%/ somewhere so the keywords from your post title will be in your URL for SEO value. Analytics.

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Is Your Website in Dire Need of a Content Audit?

Writtent Blog

Even if you’re not currently basing your content on your blog marketing metrics , a content audit is one of the best opportunities to take the plunge into an analytics-directed strategy. The first step to a content audit is creating a spreadsheet to serve as a repository for all of your website pages. You’ll Gain New Direction.

Content 89
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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. Pricing: contact vendor for quote. Showcase reviews: Oktopost.

Tools 201