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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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Why User Engagement is The New SEO

Oktopost

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. Many of Google’s recent changes are designed with the needs of Google’s users at the forefront — but web marketers, not so much. How to Measure User Engagement.

SEO 62
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109
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7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. We as marketers are benefiting society at large ! But marketing skills and career growth don’t come easy in a field that moves at the speed of light.

Skills 111
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How to put together a top-tier SaaS marketing strategy

Sprout Social

Even so, the cloud market is scheduled to grow a staggering 17% in 2020. Doing so means nailing down your SaaS marketing strategy, though. In this guide, we’ve broken down everything you need to know about SaaS marketing. What makes SaaS marketing “different?”. SaaS marketing is all about long-term customers.

Strategy 100
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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You need to personalize the way you keep in touch with each influencer. Upfluence .

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3 Metrics More Important Than Keyword Rankings

Small Business Mavericks

Late last year, Dr. Pete posted a blog post highlighting the 25 standalone features of search engine ranking pages. It indicates that Google may be placing a higher level of importance on three types of searches – local, knowledge-based, and vertical. Your reach tells you whether you are penetrating the market deep enough.

Metrics 101