article thumbnail

9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Hubspot 97
article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Boost Your Video Marketing Strategy with the New YouTube Integration

Oktopost

B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. This will allow you to better estimate your YouTube marketing ROI. The video metrics include impressions (as views), link clicks, comments, and likes.

YouTube 113
article thumbnail

LinkedIn Ads Reporting in Oktopost: A Centralized View of Your Organic and Paid Social

Oktopost

And when we say data we mean Social BI , our powerful analytics tool that allows you to ask business-related questions and dig into your social data to find answers. I know it’s an easy sell for any data-driven B2B marketer, and you probably can’t wait to get your new reports up and running.

article thumbnail

Top 10 Digital Marketing Tools That Every Digital Marketer Can Use To Expand Their Online Presence

BeingOptimist

Did you know 76 percent people believe that marketing has undergone a major shift in the past two years than it did over the last 50 years? The various digital marketing practices that were successful a year ago will fail to deliver the same results today. Top 10 Digital Marketing Tools you Can Use to Expand your Online Presence.

Tools 98
article thumbnail

Connecting 2 the World: Is constructing knowledge based on analysis a work literacy skill?

Buzz Marketing for Technology

Is constructing knowledge based on analysis a work literacy skill? The idea came to me, as I was reading, that I could use the framework presented in the book to help develop analytical skills in my students and to help them to learn to construct knowledge from data by: learning how to collect relevant data. Blog Archive.

article thumbnail

How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

Your analytics platform will be your best friend at this stage. For instance, Mike used Google Analytics to look at the content types that performed strongly across the Department of Energy website. For instance, the Office of Nuclear Energy uses Sprout Social for analytics and pulling data from social platforms.