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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

And then reverse engineer that. Then reverse engineer what will be meaningful to your audience. Get actionable analytics and save 5% using discount code: webbiquity. If you want to share that on Facebook or Instagram, be my guest, but LinkedIn really isn’t the platform for it. The same is true for B2C.

B2B 306
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Why User Engagement is The New SEO

Oktopost

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. Overall, the shift can be described as going from trying to satisfy the search engine algorithm to meeting the user’s needs and expectations. How to Measure User Engagement.

SEO 62
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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

It typically contains a knowledge base with a set of rules for applying the knowledge to each particular situation. With machine learning capabilities, it’s building its knowledge base over time and adapting or creating new decisions based on its working knowledge. AI and Analytics.

Marketing 109
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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Keyhole is best suited for agencies and B2C brands looking to get their engagement metrics and analytics aggregated across every platform.

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3 Metrics More Important Than Keyword Rankings

Small Business Mavericks

Late last year, Dr. Pete posted a blog post highlighting the 25 standalone features of search engine ranking pages. It indicates that Google may be placing a higher level of importance on three types of searches – local, knowledge-based, and vertical. Unfortunately, the lines can be blurred between these three.

Metrics 101
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7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

Part of the answer, according to research from strategy professor Benjamin Jones at the Kellogg School, is that our individual knowledge base is becoming more and more specialized. Today, a Boeing 787 has dozens of specialists working on the engines alone. Then there are the controls, the hydraulics, the airframe itself.

Skills 111
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How to put together a top-tier SaaS marketing strategy

Sprout Social

Beyond educating customers, blogging is a prime way for SaaS companies to target keywords and attract leads via search engines. Dig into your customer data and analytics. This includes social media analytics to highlight your top-performing content and ROI. That’s exactly what we do here at Sprout.