Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them
Waxing UnLyrical
MAY 24, 2018
During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt. Do the Right Thing.
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