Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Webinar Series: We also have a series of webinars and training opportunities to dig even deeper.

Advanced Social Media Training in Sydney August 2019

Laurel Papworth

You can find out more, book tickets and schmooze around at Advanced Social Media Training – 3 Days in Sydney, Australia. 3 Day Advanced Social Media Training in Sydney. My 3 Day advanced social media intensive course is back!

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

Instagram Stories Analytics: Every Metric You Need to Know

Later

Businesses are going all-in on Instagram Stories, which means measuring your success through Instagram Stories analytics will become a crucial part of your social strategy this year. Understanding Your Instagram Stories Analytics. Measuring Discovery with Instagram Stories Analytics.

Facebook Releases Free Training Resources for Marketers

Jon Loomer

Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Since I run a website that once derived most of my revenue from training courses, this certainly got my attention. Reporting & Analytics [Curriculum].

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Have you ever thought about the quality of the human connections you make via social media? It's easy to get lost in the numbers, or to get over focused on followers, likes, shares, views, listens and the list goes on.

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Happy Birthday, Google Analytics

Small Business Mavericks

Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. The harsh reality is that analytics is necessary to the healthy growth of your business. Google Analytics is one of the best solutions out there, and it’s free. The Best of Google Analytics.

Senior Social Media Professional Training – August 2018

Laurel Papworth

Has an interest in analytics and measurement, Ads and promotions and taking them to the next step. AUGUST 27TH-29TH 2018 SOCIAL MEDIA WORKSHOP, SYDNEY Australia.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training. Google Plus Business Page training and computer workshop. Use Google Plus for identifying Leads and using analytics.

Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Google Analytics has introduced a new video series on YouTube: Measure Matters. REPORT. Sherrilynne Starkie. Owner.

SEO Training: Strategies for Researching, Creating, and Promoting Quality Content

Bill Hartzer

As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago , I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of my training: Strategies for Researching, Creating, and Promoting Quality Content. – Identify quality content topics for your website based on keyword research and a review of your web analytics.

Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Attend the ProBlogger Training Event Virtually

ProBlogger

The Problogger Training Event Virtual Pass could be just what you need. Since selling out I’ve had daily emails from people from around the world asking if there was a way that they could attend physically or get access to the training with some kind of a virtual pass.

Social Media Training a Good Investment

Proactive Report

Companies need to invest in s ocial media training advised Begley. Understanding search engine optimization, how to develop a web content strategy based on listening to your customers and watching your analytics should be included on that list of skills to master in 2009 and 2010.

Why (Most) Training is Useless > Managing article by David Maister

Buzz Marketing for Technology

Return to Articles Index > Managing > Why (Most) Training is Useless. pdf version Why (Most) Training is Useless. For much of my professional life, I have been paid to do training. However, I now believe that the majority of business training, by me and by everyone else, is a waste of money and time, because only a microscopic fraction of training is ever put into practice and the hoped-for benefits obtained.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

Social Profit Factor Training Academy and Marketing Nutz Can Help! . If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it.

The State of Digital Marketing 2015

Buzz Marketing for Technology

Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing Training

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Secrets of Web Analytics – a podcast with Avinash Kaushik

Buzz Marketing for Technology

I had the opportunity to do a podcast with Avinash to discuss some areas where marketers are doing things right and wrong but all of them are simple but extremely powerful uses of web analytics to make their websites and businesses better on the web.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Social media education and training. Let’s take a look at Analytics and Measurement. Analytics. Start by learning the basics of Google Analytics. Facebook Insights has a fairly robust set of analytics.

PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. Blogging Basics: Google Analytics. credit: Mick Russell.

Digital PR Measurement Lessons from News Analytics

Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization

ProBlogger

Christie recommended bloggers “plan, schedule, track analytics, repeat”. Top Takeaways from ProBlogger Perth Training Event: Content, Blog Design, Social Media, Productivity, and Monetization.

Sydney, Australia – Facebook Course June 2017

Laurel Papworth

Lunch and teas and online courses/workbooks are included with the course being run in Sydney CBD in a training room. Curriculum of the Facebook course (Sydney, Australia 2017): Are you interested in: Facebook Analytics , Insights, KPIs and writing Measurement reports?

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine.

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ProBlogger Training Event: A Last Release of Early Bird Tickets Today

ProBlogger

This post was intended to let you know that last night we released a round of Early Bird Tickets for our upcoming Training Event on the Gold Coast in Queensland (Australia). Google Analytics – Understanding Metrics.

Advanced Social Media Course – August Sydney 2015

Laurel Papworth

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Shares Looking for an advanced social media course in Sydney ?

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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Leverage Twitter analytics for optimized results. Using web analytics such as Google Analytics to optimize conversions and sales. Social Profit Factor Training Academy and Marketing Nutz Digital Marketing Services Can Help! .

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Just 24 Hours Left to Get Your ProBlogger Training Event Virtual Pass

ProBlogger

As this post goes live 450 bloggers from around Australia are boarding planes to head to the 4th annual ProBlogger Training Event on the Gold Coast, Queensland. There they will be lapping up over 30 hours of great blogging training from international guests like Trey Ratcliff, Amy Porterhouse, Tsh Oxenreider as well as Aussie bloggers like Shayne Tilley, Pip Lincolne, Nicole Avery and myself. Google Analytics for Bloggers.

How to Choose the Right Digital and Social Marketing Goals, Objectives and KPIs for Success

Pam Moore

Social Profit Factor Training Academy Can Help! . Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment.

The Value of Facebook Pixel Events

Jon Loomer

Let’s break down a few of the primary ways… [Learn more about how to master the Facebook pixel for 2019 in my upcoming training. Facebook Analytics. Facebook Analytics is a pretty awesome marketing tool.

“The Algorithm,” Explained

Likeable

Our Smarter Social training product for in-house teams can help. Uncategorized Best Practices Data & Analytics Facebook Paid Media“The Algorithm.” [cue

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Content marketing… I find that most business leaders either love it or they hate it.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Content marketing… I find that most business leaders either love it or they hate it.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics.

Learn to Measure What Matters

Proactive Report

Measurement and analytics are now a requirement in many PR jobs advertised. If this interests you, I’m launching a measurement course – along with the free Google Analytics PR Dashboard course as a bonus – on October 10, 2017.

Defining Social Media Success, Objectives, Goals, and KPIs in a Nutshell

Pam Moore

Social Profit Factor Training Academy Can Help! . Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment.

You Want These Facebook Engagement Rates: Our Social Media Expert Roundup

agora pulse

These social media experts will give you a range to look out for the next time you pull your social media analytics. It’s much easier to get a high engagement rate if your business trains dogs, than it would be if you were an accounting firm.

How to Choose the Right Digital and Social Marketing Goals, Objectives and Metrics for Success

Pam Moore

Social Profit Factor Training Academy Can Help! . Check out our new comprehensive training academy, the Social Profit Factor , that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment.