How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change.

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&#

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Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one.

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). What do they have in common?

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation.

Simply The Best

Waxing UnLyrical

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to.

So What Will You Have For Lunch?

Waxing UnLyrical

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to , I can share it with you. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch?

Weekly Roundup: The Holly And The Ivy

Waxing UnLyrical

Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably).

Conch and Drum

Waxing UnLyrical

Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn.

Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting.

The Social Media Train – is it too late to catch it?

Akamai Marketing

Image courtesy of under Creative Commons. I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. Good news!

The Buzz around NFL Training Camps

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading The Buzz around NFL Training Camps Written on August 9, 2010 by Espo in social media The opening of NFL Training Camps is one of my favorite times of the year.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Lots of resources are out there to guide us on our creative journeys.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

You can also try common misspellings and abbreviations of business names. Image via Pixabay , Creative Commons CC0. Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication.

Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

Maybe they have had training that you haven’t. 'two face' courtesy of Broderick on Flickr via Creative Commons license.

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It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

I had the opportunity to participate in a training by The Communication Center once through my role as a Shot at Life Champion leader. Image: Elliot Sloman via Unsplash, Creative Commons CC0. Guest Post by Paula Kiger. You have to promise me you won’t share this.”.

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. She is also the founder of The Social PR Virtuoso® , which provides online, on-demand training that helps you unleash your inner Social PR superhero. Guest Post by Simon Erskine Locke.

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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Image: rawpixel via Unsplash, Creative Commons CC0. He’s an award-winning consultant, an in-demand speaker and trainer and a Second City-trained actor. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

3 Reasons List Posts Are Guaranteed Blog Traffic Boosters


We’ve trained our brains to read in short bursts. Photo credit: puuikibeach (Flickr, Creative Commons). Admit it. You looked, didn’t you. You were intrigued by the headline, and you wanted to see what this was all about.

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#measurePR Recaps: March-May 2018

Waxing UnLyrical

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr.

What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

This also emphasizes the importance of advocacy and training. SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed.

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5 growth challenges your business will face

Try to internalize the idea that change and disruption are okay and strive to train employees to be swift in the face of uncertainty. It’s common for small business owners to be ill prepared for the realities of intense competition, and they lose their footing when they try to respond.

The Case for Nonprofit Storytelling

Waxing UnLyrical

Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. Image: David Kennedy via Unsplash, Creative Commons CC0. Guest Post by Mike Connell.

How to Increase Reader Engagement with Images


Common sense will tell you that a dog training post don’t need a cat image and you need also, extra effort to ensure that the image you have chosen is not just there to occupy space but to explain and lay more emphasis on the post. This is a guest post by Steven Papas.

So Much To Do

Waxing UnLyrical

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL!

How to Start a University Blog

Waxing UnLyrical

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

That said, it’s a difficult balance between creativity and keyword use. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful?

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Judging A Blog Post By Its Cover

Waxing UnLyrical

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them.

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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums. by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0

Sticky PR Measurement: Are We There Yet?

Waxing UnLyrical

Title image: Edgely Cesar via Flickr, Creative Commons My take Measurement should be, but still isn’t, the jewel in the crown of PR. Image: Felipe Venâncio via Flickr , Creative Commons The solution really comes back to education, doesn’t it?

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Weekly Roundup: Trick or Treat

Waxing UnLyrical

Image: YiYing Lu via Flickr , Creative Commons Thanks so much for stopping by WUL!

Forget e-readers, I just want a CC-reader

The Way of the Web

And yet I regularly read great books in PDF format on my laptop – particularly when I’m on the train and the wifi fails. Content: Print Edition What both books have in common is that they’ve been made available as free downloads under Creative Commons licence.

Weekly Roundup: The New Year Edition

Waxing UnLyrical

Image: Eric Magnuson via Flickr, Creative Commons Thanks so much for stopping by WUL!

PR Is As PR Does

Waxing UnLyrical

Image: mstofan ‘s Flickrstream, Creative Commons Thanks so much for stopping by WUL!

How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

Buffer Social

One common use case for Instagram Stories is to show behind-the-scenes content. Sports teams share training sessions with fans. Adobe Spark has a search function for you to find free images (that are tagged as Creative Commons-licensed) to use.

KCNN: Principles Module

Buzz Marketing for Technology

Training Citizen Journalists. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 This Web site is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab. J-New Voices. J-Learning. | --> Get J-Flash newsletter. | RSS Feed. ABOUT. RESOURCES. LEARNING MODULES. RESEARCH. CITMEDIA SITES. CONTACT. Top 10 Rules for Limiting Legal Risk. Journalism 2.0: How to Survive and Thrive. Tools for Citizen Journalists.

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The REAL Lesson in the NRA Twitter Post

Akamai Marketing

1) Access and Training in Platforms. TRAIN. Training on these tools should be on-going to reflect changes to the tools (which are constantly changing) While tools like Hootsuite offer team access, which can be helpful, this is useless unless everyone is trained on the platform. Almost ALL of these platforms have a hand-held device application, so teams should be trained on using the platform from desktop as well as hand-held devices.

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., If you must use automated sentiment or topic identification, be prepared to train the tool.

Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL!

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Let’s explore a few common legal problems (and their solutions) so that you and your clients can stay on the right side of the law! The most creative photo.

How to Market like a Musician


The key to getting over that “ick factor” is to get creative. Get in the habit of using those ubiquitous share buttons; train yourself to post your information in more than one place. Branding is a process that never stops, and you will only need to get more creative as time goes on.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Image: Quinn Dombrowski via Flickr , Creative Commons I’ve already said that blogging is a strange beast.